China’s media landscape – well suited to SMEs entering second and third tier markets in China

China’s media landscape is, not surprisingly, staggering in its scale. Distribution of its media outlets, however, surprisingly shows a preference for locally-focussed media activity. According to Chinese government figures by 2010 there were nearly 2000 newspapers published across the country. The average monthly circulation is around 215 million copies. Over half of the outlets are [...]

More » Content is King – originality is key to succeed on the world’s fastest growing microblogging service

There is a saying in the Chinese media – content is king (内容为王). If you can provide original content relevant to Chinese media appetite, they will come to you. Sina Weibo, no matter where you are in the world, is one of the best ways to engage Chinese media and consumers. But is has to [...]

More » Weibo is a unique platform for understanding China

Having followed the Wenzhou ‘7.23 incident’ on Weibo from when the first calls for help were posted, and through the ongoing heated public debate over the last two weeks, I asked some Chinese Weibo users based in the UK what they though about the role of Weibo in this incident and more broadly in China [...]

More » Intense Competition in Chinese Cyberspace – Jinshan CEO Rumours

On Saturday morning I noticed a forwarded post on Weibo that read: “Only in China….“. The post itself was about Jia Lin (贾琳) who is the CEO of an online dictionary service in China called Jin Shan. Within the space of a day the rumour had gone viral and finally been smothered with an official [...]

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• Content is King – originality is key to succeed on the world’s fastest growing microblogging service
• Weibo is a unique platform for understanding China
• Intense Competition in Chinese Cyberspace – Jinshan CEO Rumours
• Getting noticed on Weibo – when is the best time to post content?
• Weibo and public opinion
• Short Term Memory of Sina Weibo
• Clouds gathering in Chinese Cyberspace…
• Wenzhou Train Crash – social media debate highlights China’s poor reputation in the West
• Building a Reputation – the communications opportunity for British architects in China
• Eight reasons why I prefer Sina Weibo to Twitter
• What’s trending in Chinese cyberspace this week?
• How to Communicate with China’s High Net Worth Individuals (HNWIs)
• Posts Card from China – CPC 90th Anniversary in Tiananmen Square
• THE MUST HAVE BUSINESS GIFTS IN CHINA FOR THE SUCCESSFUL BOSS