China’s media landscape – well suited to SMEs entering second and third tier markets in China
Written by admin on January 6, 2012 – 5:41 pm
China’s media landscape is, not surprisingly, staggering in its scale. Distribution of its media outlets, however, surprisingly shows a preference for locally-focussed media activity. According to Chinese government figures by 2010 there were nearly 2000 newspapers published across the country. The average monthly circulation is around 215 million copies. Over half of the outlets are [...]