ASICS Onitsuka Tiger – launching a global sports brand in China through targeted advertising
Written by admin on March 26, 2011 – 11:39 am
[2002, BEIJING] Brief: Onitsuka Tiger is a well known Japanese sports shoe brand set up in 1949 by founder, Kihachiro Onitsuka. In 1977 Onitsuka Tiger merged with GTO and JELENK to form the ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger [...]
