Phiten – proactive crisis PR for a major international brand in China
Written by admin on March 28, 2011 – 9:01 am
[2006] Brief: Phiten is a leading Japanese producer of high quality titanium jewellery and has been popular in China for a number of years. In 2006 the Phiten brand was subject to media scrutiny after fake Phiten goods became available on the market in China. In particular the Phiten brand received serious criticism on a [...]
